tag:blogger.com,1999:blog-3064373265012803966.comments2023-08-16T04:20:25.433-07:00Positioning PowerPositioning Powerhttp://www.blogger.com/profile/14175825264591616924noreply@blogger.comBlogger43125tag:blogger.com,1999:blog-3064373265012803966.post-44126571923314949332009-07-15T13:36:21.296-07:002009-07-15T13:36:21.296-07:00Thanks I checked out your link also. Cant wait to...Thanks I checked out your link also. Cant wait to see the real thing...Positioning Powerhttps://www.blogger.com/profile/14175825264591616924noreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-77782020935230922352009-07-15T11:23:11.241-07:002009-07-15T11:23:11.241-07:00You are so right! I, too, believe that it will com...You are so right! I, too, believe that it will completely change how we view email and will make our lives so much easier.<br /><br />I also think Google Wave will be great for project collaboration and freelance outsourcing; without having to sit in front of your computer, the Unplugged way!<br /><br />Like so:<br />http://www.thewayoftheunplugged.com/archives/nerd-vs-world/229/Michalhttp://www.thewayoftheunplugged.com/archives/nerd-vs-world/229/noreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-80886663132590217702009-07-03T06:22:22.471-07:002009-07-03T06:22:22.471-07:00Tks for your comment...Will check out the SEO Blog...Tks for your comment...Will check out the SEO Blog...Positioning Powerhttps://www.blogger.com/profile/14175825264591616924noreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-87617001644288677522009-06-22T06:41:00.672-07:002009-06-22T06:41:00.672-07:00Sharon,
Thank you for your comment. Please send m...Sharon,<br />Thank you for your comment. Please send me your contact information and I will be glad to send you more articles. Also suggest you follow me on Twitter--you can do so on the Blog : http://twitter.com/nancyshapira<br />since I frequently post links to interesting articles in these areas.Positioning Powerhttps://www.blogger.com/profile/14175825264591616924noreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-34991866330259119662009-06-22T06:13:27.613-07:002009-06-22T06:13:27.613-07:00Excellent article. Short and to the point. Do you...Excellent article. Short and to the point. Do you have any more articles in this area written by Jodie Clements?Unknownhttps://www.blogger.com/profile/10552629906025524175noreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-15854484537146275782009-06-01T04:35:19.583-07:002009-06-01T04:35:19.583-07:00I agree with you--however, analyst groups will nee...I agree with you--however, analyst groups will need to accomodate the new business models all around them and adjust. I am a big fan of Gartner, Forrester and all of the rest and value their objectivity and insight; however, not everyone will continue to be willing to pay such high prices for this advise unless they see the direct value.Positioning Powerhttps://www.blogger.com/profile/14175825264591616924noreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-54768190610017792172009-06-01T04:20:31.181-07:002009-06-01T04:20:31.181-07:00Nancy,
Nothing is free in this world, and good an...Nancy,<br /><br />Nothing is free in this world, and good analysis takes time to produce.<br /><br />I have a lot of respect for independent analysts and most of them produce good research and paid-for papers. However, most don't cover a market in its entirety -only the vendors who pay them.Ludovichttp://blog.analystrelations.orgnoreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-77643761439007288472009-03-11T23:34:00.000-07:002009-03-11T23:34:00.000-07:00Tks Ludovic for your comment but what is the right...Tks Ludovic for your comment but what is the right question and your take on this?Positioning Powerhttps://www.blogger.com/profile/14175825264591616924noreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-74274566962962020082009-03-11T17:13:00.000-07:002009-03-11T17:13:00.000-07:00Nancy,In his RN, Kevin confuses alignment and meas...Nancy,<BR/><BR/>In his RN, Kevin confuses alignment and measuremment: his premise is that aligning sales with AR won't work because it can't be measured accurately.<BR/><BR/>While on this point he's largely right (although, with unlimited funds everything can be measured), he's been asking the wrong question all along.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-33400331041637343822008-12-01T04:13:00.000-08:002008-12-01T04:13:00.000-08:00Thanks for your comment. I will ask the author to...Thanks for your comment. I will ask the author to translate to english (moshes@idit.co.il) and I will post it also and send to you by email. <BR/>As far as online AR-I highly recommend signing up for KCG's Free Webinar on AR and Blogging:<BR/>http://www.knowledgecap.com/Webinars.htm<BR/>Let me know if you have any specific questions and I will try to answer. The guys at KCG are experts at this also and are based in Texas.Positioning Powerhttps://www.blogger.com/profile/14175825264591616924noreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-66663748905364563012008-12-01T04:06:00.000-08:002008-12-01T04:06:00.000-08:00Sounds interesting.Is the paper available in Engli...Sounds interesting.<BR/>Is the paper available in English?<BR/><BR/>I'd love to know how you use online tactics for AR. We do a lot of online PR for our clients as well as the usual digital marketing, but haven't done online AR -- that's still largely traditional.<BR/><BR/>Doug Kessler<BR/>velocitypartners.co.ukDoug Kesslerhttps://www.blogger.com/profile/09460567769500831147noreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-61849032535957700382008-06-19T05:35:00.000-07:002008-06-19T05:35:00.000-07:00Well taken Carter but I still think that in order ...Well taken Carter but I still think that in order to present a valuable picture of the IT Industry-the SMBs need to be covered also and in the current situation it is hard for them to get access.<BR/>I also believe that event the big companies will push to change the subscription model at some point to analyst services that are more targeted.Positioning Powerhttps://www.blogger.com/profile/14175825264591616924noreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-75895752508111085472008-06-15T20:01:00.000-07:002008-06-15T20:01:00.000-07:00“The little guys (SMBs) are tired of being ignored...“The little guys (SMBs) are tired of being ignored or priced out of the market with the current subscriber model of the big analyst firms…”<BR/><BR/>The reason why big analyst firms ignore SMBs is because with their current direct sales model, it is not profitable for major firms to go after the SMB market. In the past, a number of analyst firms put together special pricing and packaging for the SMB and set up telesales organizations to sell this research. The result was very little revenue, a lot of expense and a lot of headaches. The firms then folded the SMB telesales group into the large enterprise sales group so that they could give their major client account teams inside sales support for routine matters.<BR/><BR/>There is no downside for large analyst firms to ignore SMBs, because the penetration of their primary market (i.e., large enterprise with $1bn and above revenue) is low. For example, at its annual Financial Analyst Day, Gartner said of the 4,547 $1bn+ enterprises worldwide, it had only fully penetrated 405 (9%) and partially penetrated 938 (21%). This is after spending the last three years doubling the size of the direct sales force. So why go after SMBs when much more profitable opportunities are still available in large enterprises?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-50136745506248203462008-06-09T01:48:00.000-07:002008-06-09T01:48:00.000-07:00Thanks Carter, I do check out your blog, very int...Thanks Carter, I do check out your blog, very interesting. I put up my email on the blog now for easier communication. You can contact me at nancy@gk-biz.com<BR/>or we can have the discussion on linePositioning Powerhttps://www.blogger.com/profile/14175825264591616924noreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-48471216149121458222008-06-08T21:35:00.000-07:002008-06-08T21:35:00.000-07:00Hi Nancy,Sorry to leave a non-relevant comment on ...Hi Nancy,<BR/><BR/>Sorry to leave a non-relevant comment on this post, but I could not find your email address anywhere. <BR/><BR/>My name is Carter Lusher and I am with SageCircle, which focuses on researching AR best practices and "analyzing the analysts."<BR/><BR/>I saw your comment on Technobabble and thought you would find the SageCircle blog interesting (www.sagecircle.wordpress.com).<BR/><BR/>Please drop me an email -- carter [at] sagecircle dot com -- as I would like to respond to your comment "I believe that the blogsphere and social media access will force the leading Analyst Groups to rethink their business models..."Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-41530756164424518332008-06-07T08:42:00.000-07:002008-06-07T08:42:00.000-07:00Thanks for your comment David. As I posted on Jon...Thanks for your comment David. As I posted on Jonny's blog, I believe that the little guys are going to keep climbing up the ladder of influence and will eventually force the big guys to change their business model to a more accessible model for small and medium sized businesses, such as pay for service rather than the subscription model which is hard to justify if a company does not have the resources to really dedicate time to getting ROI on their investment/subscription.Positioning Powerhttps://www.blogger.com/profile/14175825264591616924noreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-42839997550685382052008-06-02T02:52:00.000-07:002008-06-02T02:52:00.000-07:00NancyI wonder what you think about the results of ...Nancy<BR/><BR/>I wonder what you think about the results of the IIAR analyst of the year survey (http://iiar.wordpress.com/2008/06/02/the-iiar-analyst-of-the-year-survey-and-the-winner-is/) and what they say about the future of the analyst market. <BR/><BR/>It is interesting to see the mix of big and small...<BR/><BR/>Cheers<BR/>DavidAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-58214924517440295832008-04-07T05:17:00.000-07:002008-04-07T05:17:00.000-07:00I agree with Carter (Feb. 21) that you can buy acc...I agree with Carter (Feb. 21) that you can buy access. That helps: access lets you explain the reasons for something, so analysts may agree with (say) a product direction when they'd find it odd if seen just from the outside. Familiarity via repeated contact builds trust, too. Trust is vital for positive analyst reports.<BR/><BR/>Also, we can't ignore vendor size. Nancy mentioned (also Feb. 21) small companies that got "great exposure." It's easier for small companies. For one thing, analysts feel they're more likely to have interesting innovations that others may not have covered yet and that will therefore add value to reports. For another, there isn't the same "you're big enough to be a client" expectation. At the other end of the spectrum, analysts have to make time for the giants that's not an option. Medium-sized vendors that aren't clients have the biggest problem.<BR/><BR/>Efrem MallachAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-90779011320469253782008-03-31T09:51:00.000-07:002008-03-31T09:51:00.000-07:00Hi Nancy,Just wanted to let you know that the IIAR...Hi Nancy,<BR/><BR/>Just wanted to let you know that the IIAR is setting up a group to look at the whole subject of ethics/objectivity etc with a view to defining some sort of "code" or "best practice". <BR/><BR/>I will leave it fairly loosely defined for now because we're not entirely sure what will ultimately come out of the process. <BR/><BR/>Marius Jost, an IIAR board member, is leading our work in this area. <BR/><BR/>If anyone is interested in participating, please do get in touch with him via our <A HREF="http://www.analystrelations.org/index.php?option=com_contact&Itemid=3" REL="nofollow">website</A>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-23445647978242216032008-03-09T03:51:00.000-07:002008-03-09T03:51:00.000-07:00David,Thanks again for participating in this very ...David,<BR/>Thanks again for participating in this very interesting discussion.<BR/>I meant that although there is no such thing as 100% objectivity (people/analysts are swayed by many different factors), the analyst groups who count objectivity as one of their assets-must not only strive to be objective but must also take care not to even look as if they are biased in any way. If they are attacked for bias-their best defense is that this is their opinion based on all the facts available to them at the time. And as we have seen, this defense can be held up in court.Positioning Powerhttps://www.blogger.com/profile/14175825264591616924noreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-69843601726050000572008-03-09T03:23:00.000-07:002008-03-09T03:23:00.000-07:00NancyThat's twice now you have used an interesting...Nancy<BR/><BR/>That's twice now you have used an interesting caveat:<BR/><BR/>a)"theorectically being objective"<BR/>b)"cannot allow themselves to seem biased" <BR/><BR/>That's a long long way from them actually being objective or un-biased. <BR/><BR/>Are you saying that you believe analyst firms can be bought and their focus is just not on getting caught?<BR/><BR/>Or is it that not only do they have to be clean, they also have to be seen to be clean?<BR/><BR/>Cheers<BR/>DavidAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-2621271947099446892008-03-07T11:33:00.000-08:002008-03-07T11:33:00.000-08:00I agree with KCG and others that for the Deal Make...I agree with KCG and others that for the Deal Maker/Deal Breaker Analyst Groups like Gartner and Forrester, they cannot allow themselves to seem biased. Being objective is one of their greatest assets and they do need to guard that. <BR/>I have used the example of Oracle's charge that one of Gartner's reports in 2001 was biased to prove the point of analyst group objectivity.<BR/>Oracle said in the article that it sees the recent report as being consistent with Gartner's continued bias against the company.<BR/>Gartner's spokesperson said at the time:<BR/>"Sometimes [companies] might see it as bias while we see it as independence," said Wallace, in response to the charge (from Oracle).<BR/><BR/>Wallace said Gartner does not keep track of how many times companies receive positive or negative ratings. She said Gartner's goal is to maintain an independence from the companies they review."<BR/>For the whole story see:<BR/><BR/>http://news.zdnet.co.uk/software/0,1000000121,2093940,00.htmPositioning Powerhttps://www.blogger.com/profile/14175825264591616924noreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-3453772386913577402008-03-07T09:12:00.000-08:002008-03-07T09:12:00.000-08:00So Nancy, I think you're letting yourself off a li...So Nancy, I think you're letting yourself off a little too easily. Clearly you think well of Gartner and Forrester. However, you started your post by saying:<BR/><BR/>"you can buy the opinions of many sell-side analysts (and maybe some Point Players on the buy-side)"<BR/><BR/>Do you believe that you can buy the opinions of many analyst firms that have vendors as clients? <BR/><BR/>Or, do you disagree with that KCG statement?BFrenchhttps://www.blogger.com/profile/03578411140085647674noreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-80055421374984064042008-03-07T08:24:00.000-08:002008-03-07T08:24:00.000-08:00Hi NancyFYI, I've just blogged on the subject of A...Hi Nancy<BR/><BR/>FYI, I've just blogged on the subject of Analyst Ethics over at the IIAR blog - http://iiar.wordpress.com/2008/03/07/ethics-and-independence-among-industry-analysts/<BR/><BR/>Cheers<BR/>DavidAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-3064373265012803966.post-72614670827406005562008-03-07T00:35:00.000-08:002008-03-07T00:35:00.000-08:00Thank you anonymous analyst for joining this debat...Thank you anonymous analyst for joining this debate. I invite other analysts to do so. Very good point--even if the analysts do get paid for their time-the analyst has to stay objective.Positioning Powerhttps://www.blogger.com/profile/14175825264591616924noreply@blogger.com