The Future of the Internet-Again! Google really gets it. They present their new Google Wave BEFORE it is ready so that it will be a truly open service. They created it based on a question: What would email look like if it was created today? Google Wave is the answer to this questions.
They reminded us that it was created 40 years ago before the internet...Can u imagine a world without internet?!
They have created a hosted conversation including IM which a live transmission of typing-they claim that 50% of your time in IM is wasted waiting to see what someone is typing. Their new version allows to to spend 100% of your time reading and writing since you can see what someone is typing and respond at the same time. This youtube presentation was Google presenting to developers and included applause from the audience for certain features-and some bugs....
Check out this presentation to see what your email will look like in the future: http://andywibbels.com/2009/05/google-wave-keynote/
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Saturday, July 11, 2009
Sunday, June 21, 2009
4 Free Ways to Increase Company Awareness and Web Traffic
4 Free Ways to Increase Company Awareness & Web Traffic
By: Guest Blogger Jodie Clements
So… Ya mamma told ya never to play with the traffic, eh? Times have changed.
If you are a start up, here are 4 free ways to market your business in order to gain more company awareness, generate more web traffic and ultimately, snag that all-important sales inquiry phone call that’ll hopefully pay for all that new and expensive office furniture you have just had to fork out for:
Industry Directories.
Whatever industry you are working in, you can be sure as damned it that there are industry directories with lists and lists of companies in your field. Get moving and get OUT there. Register your company on every relevant industry directory you can find. Not only will you find out more about the competition and potential business partners, but you’ll get instant visibility, not to mention branding and potential new business.
Blogs & Blurbs
If you are part of an industry, you are able to provide value to someone wanting to know more about your industry and its players and, maybe even gain a client or three in the process. You have value sitting right there in your head. Write it down. Post it on industry blogs, boards, online forums, etc. The possible posting opportunities go on and on…and they will eventually create awareness and web traffic.
Social Media
Hello? May I remind you that this IS the dawning of the ‘death of anonymous’... There’s NO WAY you can beat it, so you might as well join it. It’s all out there, just waiting for you to add your virtual footprint. If you are not there, you literally do not exist in today’s online world. Social media is the ‘name of the fame’. I am talking Facebook, Linked In, Twitter, MySpace and who knows what else will be invented in the time it takes you to return a library book. If you have a business, get yourself a profile. Start adding content, create value…and remember; “If you write it… they will come...”
Newsletters
This is not an obvious one… but I personally find it one of the best ways to make a name for yourself. Sign up to every single newsletter relevant to your field. Start reading. Start talking on the feedback threads… start giving input as in industry professional in your field of expertise. Make sure each input includes a web link to your site. Again, more awareness, more presence, more credibility and more branding… all leading to more web traffic… you get the picture. You’ll also get to know many people in your industry, which will eventually create new leads.
A Word of Caution:
Just one thing – do be careful. If you start it, you should keep it up. Make sure the person doing this in your company knows all the facts, understands the company message you want to project and is consistent with their input and that message.
Written by Jodie Clements
Marketing Communications Consultant & Marketing Writer
jodie@012.net.il
By: Guest Blogger Jodie Clements
So… Ya mamma told ya never to play with the traffic, eh? Times have changed.
If you are a start up, here are 4 free ways to market your business in order to gain more company awareness, generate more web traffic and ultimately, snag that all-important sales inquiry phone call that’ll hopefully pay for all that new and expensive office furniture you have just had to fork out for:
Industry Directories.
Whatever industry you are working in, you can be sure as damned it that there are industry directories with lists and lists of companies in your field. Get moving and get OUT there. Register your company on every relevant industry directory you can find. Not only will you find out more about the competition and potential business partners, but you’ll get instant visibility, not to mention branding and potential new business.
Blogs & Blurbs
If you are part of an industry, you are able to provide value to someone wanting to know more about your industry and its players and, maybe even gain a client or three in the process. You have value sitting right there in your head. Write it down. Post it on industry blogs, boards, online forums, etc. The possible posting opportunities go on and on…and they will eventually create awareness and web traffic.
Social Media
Hello? May I remind you that this IS the dawning of the ‘death of anonymous’... There’s NO WAY you can beat it, so you might as well join it. It’s all out there, just waiting for you to add your virtual footprint. If you are not there, you literally do not exist in today’s online world. Social media is the ‘name of the fame’. I am talking Facebook, Linked In, Twitter, MySpace and who knows what else will be invented in the time it takes you to return a library book. If you have a business, get yourself a profile. Start adding content, create value…and remember; “If you write it… they will come...”
Newsletters
This is not an obvious one… but I personally find it one of the best ways to make a name for yourself. Sign up to every single newsletter relevant to your field. Start reading. Start talking on the feedback threads… start giving input as in industry professional in your field of expertise. Make sure each input includes a web link to your site. Again, more awareness, more presence, more credibility and more branding… all leading to more web traffic… you get the picture. You’ll also get to know many people in your industry, which will eventually create new leads.
A Word of Caution:
Just one thing – do be careful. If you start it, you should keep it up. Make sure the person doing this in your company knows all the facts, understands the company message you want to project and is consistent with their input and that message.
Written by Jodie Clements
Marketing Communications Consultant & Marketing Writer
jodie@012.net.il
Saturday, June 20, 2009
PR and AR professionals have to get more Social and more digital. Here is one whitepaper that gives some tips on Effective Social Networking and MicroBlogging Tips: What Every PR Professional Needs to Know. That is why I am taking HubSpot's Course on Inbound Marketing--no PR or AR professional will survive the next few years without changing the way they think about PR..
Thursday, June 11, 2009
How to Convince Your CEO to enter 21st Century Marketing
Great post by Hubspot on how to Convince your CEO to enter 21st Century Marketing. They even created a presentation where you just plug in your details.. Great tool for in-house marketers and marketing consultants. I will certainly use it... Let me know if you have any success with it..
Monday, June 1, 2009
The Worldwide Blogging Tour
PositioningPower has been chosen as the Israeli representative for the Worldwide Blogging Tour! What is the worldwide bloggers tour?
"Each week in 2009 on Mastercom blog, I will add: a new post presenting a blogger from a new country + its blog> a new spot on the worldwide map> a new flag. So hopefully I will cover 52 countries during 2009.Who can participate?If you are a blogger (about about marketing, advertising, communication, viral marketing, design) and the flag of your country is not in, please feel free to contact me to participate or request to join this group on Facebook.Below you can search a blog about marketing, advertising, communication, viral marketing, design and its blogger just by clicking on the flag you are interested in.You can either click on a flag to see the info about the blog and its blogger or use the the map by clicking the wanted location to see the post or read all the posts here."
"Each week in 2009 on Mastercom blog, I will add: a new post presenting a blogger from a new country + its blog> a new spot on the worldwide map> a new flag. So hopefully I will cover 52 countries during 2009.Who can participate?If you are a blogger (about about marketing, advertising, communication, viral marketing, design) and the flag of your country is not in, please feel free to contact me to participate or request to join this group on Facebook.Below you can search a blog about marketing, advertising, communication, viral marketing, design and its blogger just by clicking on the flag you are interested in.You can either click on a flag to see the info about the blog and its blogger or use the the map by clicking the wanted location to see the post or read all the posts here."
Friday, April 3, 2009
Google Loves Twitter
If you had any doubts about how big Twitter is--Google doesnt...They are looking to buy Twitter by the same guys who sold them Blogger a few years ago...It just goes to prove that people's attention span is getting shorter and shorter. Start Tweeting...
Monday, March 30, 2009
Geeks Rule!
I am adding a new blog to my blogroll: VisInsights with a great blog on social media by Chris Prilllo-- who looks like a 20 something geek but is totally passionate about social media and how it rules our world, our brands, our life..... Check it out.
Tuesday, March 17, 2009
My First Virtual Conference
I just registered for my first virtual conference--but I have a feeling that it wont be my last.
Digital Marketing World which is sponsored by Marketing Profs will be held on April 1st in the comfort of your own home or office. The only downside that I can think of is that the sponsors will have my email to nudge me with.
As you know, I am a big fan of David Meerman Scott and will defintely attend his session:
2:00pm–2:45pm EST
The New Rules of Viral Marketing
David Meerman Scott, author and marketing strategist
Digital Marketing World which is sponsored by Marketing Profs will be held on April 1st in the comfort of your own home or office. The only downside that I can think of is that the sponsors will have my email to nudge me with.
As you know, I am a big fan of David Meerman Scott and will defintely attend his session:
2:00pm–2:45pm EST
The New Rules of Viral Marketing
David Meerman Scott, author and marketing strategist
Following the worldwide best selling book, The New Rules of Marketing and PR, David Meerman Scott’s new book, World Wide Rave, focuses on the power of viral marketing online. Attend this presentation—just a few weeks after the launch of the new book—and be among the first to learn from David about how to create triggers that get millions of people to spread your ideas and tell your stories. Whether you market to businesses or consumers, a World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there. Learn how to take your marketing to the next level by following the six rules of “The Rave”:
1. Nobody cares about your products (except you)
2. No coercion required
3. Lose control
4. Put down roots
5. Create triggers that encourage people to share
6. Point the world to your (virtual) doorstep
C u there!
Thursday, November 22, 2007
Social Media Optimization (SMO)
The Definition for SMO is: to implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. - Rohit Bhargava
Another buzzword for the Communications world, created in 2006 by Rohit Bhargava His original five rules for conducting Social Media Optimization are:
Another buzzword for the Communications world, created in 2006 by Rohit Bhargava His original five rules for conducting Social Media Optimization are:
1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
Another source with a longer list is The NewPR Wiki
Definitely not a term to be ignored in the new Communications world.
Tuesday, July 31, 2007
Mapping out Social Media
This is a great post on social media illustrated with maps of : the world of social media, online communities, and an internet trend map.
http://technobabble2dot0.wordpress.com/2007/07/31/social-media-maps/
The map of social networks shows the international spread of the sites including one I have never heard of: http://www.hi5.com/ which is considered the most international of all and on their home page gives you options for: english, french, spanish, dutch, german, portuguese, italian, dutch and romanian.
http://technobabble2dot0.wordpress.com/2007/07/31/social-media-maps/
The map of social networks shows the international spread of the sites including one I have never heard of: http://www.hi5.com/ which is considered the most international of all and on their home page gives you options for: english, french, spanish, dutch, german, portuguese, italian, dutch and romanian.
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