Google Wave Will Rock!

The Future of the Internet-Again! Google really gets it. They present their new Google Wave BEFORE it is ready so that it will be a truly open service. They created it based on a question: What would email look like if it was created today? Google Wave is the answer to this questions.
They reminded us that it was created 40 years ago before the internet...Can u imagine a world without internet?!
They have created a hosted conversation including IM which a live transmission of typing-they claim that 50% of your time in IM is wasted waiting to see what someone is typing. Their new version allows to to spend 100% of your time reading and writing since you can see what someone is typing and respond at the same time. This youtube presentation was Google presenting to developers and included applause from the audience for certain features-and some bugs....
Check out this presentation to see what your email will look like in the future: http://andywibbels.com/2009/05/google-wave-keynote/

PR and AR professionals have to get more Social and more digital. Here is one whitepaper that gives some tips on Effective Social Networking and MicroBlogging Tips: What Every PR Professional Needs to Know. That is why I am taking HubSpot's Course on Inbound Marketing--no PR or AR professional will survive the next few years without changing the way they think about PR..

The Worldwide Blogging Tour

PositioningPower has been chosen as the Israeli representative for the Worldwide Blogging Tour! What is the worldwide bloggers tour?

"Each week in 2009 on Mastercom blog, I will add: a new post presenting a blogger from a new country + its blog> a new spot on the worldwide map> a new flag. So hopefully I will cover 52 countries during 2009.Who can participate?If you are a blogger (about about marketing, advertising, communication, viral marketing, design) and the flag of your country is not in, please feel free to contact me to participate or request to join this group on Facebook.Below you can search a blog about marketing, advertising, communication, viral marketing, design and its blogger just by clicking on the flag you are interested in.You can either click on a flag to see the info about the blog and its blogger or use the the map by clicking the wanted location to see the post or read all the posts here."

Geeks Rule!

I am adding a new blog to my blogroll: VisInsights with a great blog on social media by Chris Prilllo-- who looks like a 20 something geek but is totally passionate about social media and how it rules our world, our brands, our life..... Check it out.

My First Virtual Conference

I just registered for my first virtual conference--but I have a feeling that it wont be my last.
Digital Marketing World which is sponsored by Marketing Profs will be held on April 1st in the comfort of your own home or office. The only downside that I can think of is that the sponsors will have my email to nudge me with.

As you know, I am a big fan of David Meerman Scott and will defintely attend his session:

2:00pm–2:45pm EST
The New Rules of Viral Marketing
David Meerman Scott, author and marketing strategist

Following the worldwide best selling book, The New Rules of Marketing and PR, David Meerman Scott’s new book, World Wide Rave, focuses on the power of viral marketing online. Attend this presentation—just a few weeks after the launch of the new book—and be among the first to learn from David about how to create triggers that get millions of people to spread your ideas and tell your stories. Whether you market to businesses or consumers, a World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there. Learn how to take your marketing to the next level by following the six rules of “The Rave”:

1. Nobody cares about your products (except you)
2. No coercion required
3. Lose control
4. Put down roots
5. Create triggers that encourage people to share
6. Point the world to your (virtual) doorstep

C u there!

David Meerman Scott's New Book on Viral Marketing

David Meerman Scott's New Book about Viral Marketing: World Wide Rave--another step away from "Old" Marketing Tools. David gives 9 tips on how to create a Viral Marketing campaign and the last tip is:

"Above all, have fun!
Don’t be afraid to go out
there and experiment.
Video content on the Web is still very new for marketers and communicators. But the potential
to deliver information to buyers in new and surprising ways is greater when you use a new
medium. And while your competition is still trying to figure out “that blogging thing,” you
can tap into the world of video and leave the competition behind."

You can download his free ebook here. Enjoy!

Marketing for 2009

One of my favorite websites for information on new web marketing tactics is Duct Tape Marketing even though it is supposed to be for small businesses-I find a lot of practical advice and free webinars on hot topics such as Social Media. It looks like that will be the keyword for Marketing 2009. Here are some general tips to help you change your mindset:

focus on your ideal customer
find a unique value proposition
educate instead of sell
be found as opposed to hunt
harness the Internet

One of my favorite authors on the New Marketing is David Meerman Scott--his quote for tips for 2009: David Meerman Scott, author of The New Rules of Marketing and PR said . . . stop spending $$ on marketing. Instead create interesting information people WANT to consume. -

Please feel free to download this free ebook published by MS on Social Media--is basic but does have some good tips:
A free ebook on social media for small business-but there is still some good advice for medium sized businesses.

How to Grow Your Business with Social Media

For those of you who want to know more about how to use Social Media Networking to help your business, I recommend a free webinar: Using Social Media to Grow Your Business, December 7th 1:00 P.M. U.S. Eastern / 10:00 A.M. U.S. Pacific .

Social Media" is getting a lot of buzz these days. But for people who own or manage growing companies, it's hard to see what value Social Media has for their businesses. How can you engage your best sales prospects in a peer-to-peer, conversation-driven, online business community? How can you nurture and grow the community on a platform that increases your organization's visibility and influence? How can you develop an environment of trust that enables you to build relationships that ultimately lead to influence and leads?Is social media the new word-of-mouth marketing? Join us for a lively, interactive discussion of these questions -- and more -- with Seth Godin, best-selling author of Permission Marketing: Turning Strangers into Friends, and Friends into Customers, Jeremiah Owyang, Forrester research analyst and author of the blog, www.web-strategist.com/blog, and top SAP marketer Steve Mann. The moderator will be Robin Fray Carey, CEO and co-founder of Social Media Today.

I will be on it--for those of you who miss it--I will post on it next week