Upcoming Event: Thursday, June 11th, 9:00-12:00
Workshop on How Analyst Relations Can Boost your Sales
Place: Gelbart Kahana Offices, Azrieli Towers, Triangle Tower, 38th Floor, Israel
Agenda: 9:00 - Networking
9:30 -How AR Can Boost Your Company's Sales
10:00- Case Studies
10:45- Tips and Tools for Effective AR
11:30- Q&A
For: Marketing Managers, Marcom Managers, VP Marketing, VP BizDev and Strategy, PR Managers of technology companies.
Please come with your questions and case studies to share.
Cost: 150 Shekels
Limited to 25 people only: RSVP to: nancy@gk-biz.com or 03-6070588
Sunday, May 31, 2009
A Threat to Analyst Groups?
Tech Crunch has moved into the Analyst/Research Group space with their new venture: Tech Crunch Research offering either single reports at $149 or an annual subscription at $450..
RedMonk was the first opensource analyst firm and their tagline is : Analysis for the people,by the people. They offer their research for free and sell their consulting hours based on the company size, use of research and ability to pay.
I see this as the business model of the future for the big guys also-Forrester and Gartner. The subscription model has a limited lifetime as a business model since everything else in the IT and Marketing world is moving towards transparency. I am guessing that Forrester will be the first to move and Gartner the last--but it will happen.
RedMonk was the first opensource analyst firm and their tagline is : Analysis for the people,by the people. They offer their research for free and sell their consulting hours based on the company size, use of research and ability to pay.
I see this as the business model of the future for the big guys also-Forrester and Gartner. The subscription model has a limited lifetime as a business model since everything else in the IT and Marketing world is moving towards transparency. I am guessing that Forrester will be the first to move and Gartner the last--but it will happen.
Monday, May 11, 2009
Free Whitepapers on Analyst Relations
Check out KCG's website for free whitepapers on Analyst Relations. We recommend the Guide to Integrating Analyst Relations and Sales. You can send me an email at nancy@gk-biz.com
and I will be glad to send you a free copy.
and I will be glad to send you a free copy.
Friday, April 3, 2009
Google Loves Twitter
If you had any doubts about how big Twitter is--Google doesnt...They are looking to buy Twitter by the same guys who sold them Blogger a few years ago...It just goes to prove that people's attention span is getting shorter and shorter. Start Tweeting...
Monday, March 30, 2009
Geeks Rule!
I am adding a new blog to my blogroll: VisInsights with a great blog on social media by Chris Prilllo-- who looks like a 20 something geek but is totally passionate about social media and how it rules our world, our brands, our life..... Check it out.
Tuesday, March 17, 2009
My First Virtual Conference
I just registered for my first virtual conference--but I have a feeling that it wont be my last.
Digital Marketing World which is sponsored by Marketing Profs will be held on April 1st in the comfort of your own home or office. The only downside that I can think of is that the sponsors will have my email to nudge me with.
As you know, I am a big fan of David Meerman Scott and will defintely attend his session:
2:00pm–2:45pm EST
The New Rules of Viral Marketing
David Meerman Scott, author and marketing strategist
Digital Marketing World which is sponsored by Marketing Profs will be held on April 1st in the comfort of your own home or office. The only downside that I can think of is that the sponsors will have my email to nudge me with.
As you know, I am a big fan of David Meerman Scott and will defintely attend his session:
2:00pm–2:45pm EST
The New Rules of Viral Marketing
David Meerman Scott, author and marketing strategist
Following the worldwide best selling book, The New Rules of Marketing and PR, David Meerman Scott’s new book, World Wide Rave, focuses on the power of viral marketing online. Attend this presentation—just a few weeks after the launch of the new book—and be among the first to learn from David about how to create triggers that get millions of people to spread your ideas and tell your stories. Whether you market to businesses or consumers, a World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there. Learn how to take your marketing to the next level by following the six rules of “The Rave”:
1. Nobody cares about your products (except you)
2. No coercion required
3. Lose control
4. Put down roots
5. Create triggers that encourage people to share
6. Point the world to your (virtual) doorstep
C u there!
Sunday, February 22, 2009
David Meerman Scott's New Book on Viral Marketing
David Meerman Scott's New Book about Viral Marketing: World Wide Rave--another step away from "Old" Marketing Tools. David gives 9 tips on how to create a Viral Marketing campaign and the last tip is:
"Above all, have fun!
Don’t be afraid to go out
there and experiment.
Video content on the Web is still very new for marketers and communicators. But the potential
to deliver information to buyers in new and surprising ways is greater when you use a new
medium. And while your competition is still trying to figure out “that blogging thing,” you
can tap into the world of video and leave the competition behind."
"Above all, have fun!
Don’t be afraid to go out
there and experiment.
Video content on the Web is still very new for marketers and communicators. But the potential
to deliver information to buyers in new and surprising ways is greater when you use a new
medium. And while your competition is still trying to figure out “that blogging thing,” you
can tap into the world of video and leave the competition behind."
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