I am organizing a Seminar on How to Work with Industry Analysts in Israel on April 28th 8:30-12:00 with speakers from both the analyst side and the user side with case studies and tips on how to get the most out of this important Marketing Tool. I invite you to attend.
http://www.gk-biz.com/ (in hebrew)
Please call me if you have any questions +972-54-4863888
Wednesday, March 26, 2008
The Future of Analyst Relations and Analyst Groups
Great post on the Future of Analyst Relations by the VP, Analyst Relations for IBM, John Mihalec.
Some of my favorite excerpts:
My vision is that we will help IT analysts to increasingly focus on business issues (not just technology), that we will improve IBM's ability to leverage their output to drive business results, especially in emerging markets, and that we become change agents and allies with them on societal and governmental issues where we have a common view, on behalf of the industry we both serve. And get home by 6 o'clock.
I am really interested to hear from you what your vision is AND if you think that this industry: both the Analyst Industry with the business models of today (subscriber) and AR have a future at all....
Some of my favorite excerpts:
When asked to describe his job John says: Sometimes I tell people it's like being an attorney in a courtroom with no judge and no rules of evidence, but just a jury….a professional jury that has heard case after case, and they've heard it ALL. And it's our job to bring before that jury whatever facts or logic we can muster to make the case. Because IBM's success in the marketplace depends on it.
His vision of the future of AR:My vision is that we will help IT analysts to increasingly focus on business issues (not just technology), that we will improve IBM's ability to leverage their output to drive business results, especially in emerging markets, and that we become change agents and allies with them on societal and governmental issues where we have a common view, on behalf of the industry we both serve. And get home by 6 o'clock.
I am really interested to hear from you what your vision is AND if you think that this industry: both the Analyst Industry with the business models of today (subscriber) and AR have a future at all....
Wednesday, March 12, 2008
Analyst Relations at a Big Company
Analyst Relations from the perspective of an AR professional at a big company (in this case IBM) --good insights on how to navigate the complicated and challenging process of bringing together not only different messages but different parts of the company-and with a sense of humor.
"Coordinating communications across multiple disciplines, to different constituencies and from different area’s of the company and still seem congruent at the end of the day is also sometimes a feat. When it works, it is a charm, when it doesn’t…you wonder if we all work for the same company. Not only do you have message issues can conflict, you have executive issues…..and conflict." http://www.johnsimonds.com/2008/03/analyst-relations-at-a-big-company/
"Coordinating communications across multiple disciplines, to different constituencies and from different area’s of the company and still seem congruent at the end of the day is also sometimes a feat. When it works, it is a charm, when it doesn’t…you wonder if we all work for the same company. Not only do you have message issues can conflict, you have executive issues…..and conflict." http://www.johnsimonds.com/2008/03/analyst-relations-at-a-big-company/
Sunday, February 17, 2008
Are Industry Analysts Objective?
Many vendors think that Industry Analysts can be bought.
According to Bill Hopkins from KCG-the Knowledge Capital Group who are an Analyst Relations Consultancy Firm, "While there is truth to the view that you can buy the opinions of many sell-side analysts (and maybe some Point Players on the buy-side), it's absolutely not true when it comes to Deal Makers and Breakers (Forrester and Gartner)."
What do you think?
According to Bill Hopkins from KCG-the Knowledge Capital Group who are an Analyst Relations Consultancy Firm, "While there is truth to the view that you can buy the opinions of many sell-side analysts (and maybe some Point Players on the buy-side), it's absolutely not true when it comes to Deal Makers and Breakers (Forrester and Gartner)."
What do you think?
Wednesday, February 6, 2008
The New Rules of Marketing and PR
If you read one book this year, read the New Rules of Marketing and PR by David Meerman Scott. If you don't have time for that, you can download his complimentary e-book from his blog.
The Rules have changed for both PR and Marketing and anyone working in Marketing today should start changing their perspective on the new world. Although the old world of print is still important, a shift has begun and cannot be ignored.
The Rules have changed for both PR and Marketing and anyone working in Marketing today should start changing their perspective on the new world. Although the old world of print is still important, a shift has begun and cannot be ignored.
Thursday, January 10, 2008
Starting a New Analyst Relations Consultancy
At the age of almost 50 (yes that is a current picture), I have decided to do what I love to do and believe in: Advise companies on their Analyst Relations programs and in some cases to create AR programs. I am very excited about my new journey and I will be taking this journey together with my partners at Gelbart Kahana Analyst Relations http://www.gk-biz.com/
and the Knowledge Capital Group (KCG) http://www.knowledgecap.com/ who I will be representing in Israel. More to come shortly.....
and the Knowledge Capital Group (KCG) http://www.knowledgecap.com/ who I will be representing in Israel. More to come shortly.....
Wednesday, December 19, 2007
Key Media Trends in 2008-Thoughts from Jupiter Media
Jupiter Media has identified the key media trends for 2008 (link to the powerpoint).
•Media Fragmentation Continues
•Social Media & Marketing Evolve
•Internet Video Arrives
•Personal Technology: Integration vs. Convergence
•Mobile Media & Marketing Emerge
•Rising Importance of Globalization
Jupiter analyst David Schatsky describes the continuing and growing impace that internet, social media and mobile media will have on Marketing Strategy and Consumer Behavior.
•Media Fragmentation Continues
•Social Media & Marketing Evolve
•Internet Video Arrives
•Personal Technology: Integration vs. Convergence
•Mobile Media & Marketing Emerge
•Rising Importance of Globalization
Jupiter analyst David Schatsky describes the continuing and growing impace that internet, social media and mobile media will have on Marketing Strategy and Consumer Behavior.
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