A creative approach to ranking analysts; instead of thinking Tier 1-2-3, think of them as either Oracles (those who look into the past, present and future to tell you whether your product/service will fly); Wizards and Rainmakers (who look deep into your product/service and advise on your product strategy); and the Pirates (those that derive their research from other analysts but who may also influence key groups).
The real point is that from time to time you need to rethink your strategies and templates for thinking about things.
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Monday, April 16, 2007
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