Thursday, May 10, 2007

How to improve Analyst Perception

The author talks about how AR is meant to influence the analyst's perception; the analyst's opinion is not based only on reality or whether the product/solution is actually good, but rather how he perceives the product/solution to be.

He uses 3 areas of AR: Contact, Value and Reputation and advises AR personnel to either increase interactions, upgrade the training for briefings and/or redo the messaging if any of these areas are weak.