Tuesday, September 18, 2007

Using Analysts for Market Intelligence

Another great post from Jonny at Technobabble on using Analyst Relations for Marketing Intelligence. A new site for me: http://www.alltheanalysts.com/ gives you a list of all of the analysts reports on your topic. It is free but does not go into the reports themselves as does http://www.itanalystreports.com/.

In addition, I encourage my clients to ask the analysts for introductions to specific people in potential customer or partner organizations which helps on the sales and biz development side of business also.