Wednesday, December 19, 2007

Key Media Trends in 2008-Thoughts from Jupiter Media

Jupiter Media has identified the key media trends for 2008 (link to the powerpoint).

•Media Fragmentation Continues
•Social Media & Marketing Evolve
•Internet Video Arrives
•Personal Technology: Integration vs. Convergence
•Mobile Media & Marketing Emerge
•Rising Importance of Globalization

Jupiter analyst David Schatsky describes the continuing and growing impace that internet, social media and mobile media will have on Marketing Strategy and Consumer Behavior.

Thursday, December 6, 2007

How to Grow Your Business with Social Media

For those of you who want to know more about how to use Social Media Networking to help your business, I recommend a free webinar: Using Social Media to Grow Your Business, December 7th 1:00 P.M. U.S. Eastern / 10:00 A.M. U.S. Pacific .

Social Media" is getting a lot of buzz these days. But for people who own or manage growing companies, it's hard to see what value Social Media has for their businesses. How can you engage your best sales prospects in a peer-to-peer, conversation-driven, online business community? How can you nurture and grow the community on a platform that increases your organization's visibility and influence? How can you develop an environment of trust that enables you to build relationships that ultimately lead to influence and leads?Is social media the new word-of-mouth marketing? Join us for a lively, interactive discussion of these questions -- and more -- with Seth Godin, best-selling author of Permission Marketing: Turning Strangers into Friends, and Friends into Customers, Jeremiah Owyang, Forrester research analyst and author of the blog,, and top SAP marketer Steve Mann. The moderator will be Robin Fray Carey, CEO and co-founder of Social Media Today.

I will be on it--for those of you who miss it--I will post on it next week