Tuesday, July 31, 2007

Mapping out Social Media

This is a great post on social media illustrated with maps of : the world of social media, online communities, and an internet trend map.


The map of social networks shows the international spread of the sites including one I have never heard of: http://www.hi5.com/ which is considered the most international of all and on their home page gives you options for: english, french, spanish, dutch, german, portuguese, italian, dutch and romanian.

Monday, July 9, 2007

The Impact of Blogging on PR

I went to a seminar on Blogging yesterday by Alan Weinkrantz in Tel Aviv and came away thinking how powerful the blogsphere is becoming and how PR has to adapt to the new media ecosystem. In this new world, the bloggers get briefed sometimes before the media does and the bloggers get the news out faster sometimes than any other channel--and that's power.

Steve Rubel from Micropersuasion posted an older (yet still relevant) Presentation on PR and Emerging Communication Channels which analyses the new ecosystem and gives you 3 Steps to get started if you want to join this world (do we have a choice?). Step 1: Listen--he suggests tools to investigate what is out there; Step 2: Reach Out to other bloggers and create relationships; Step 3: Participate--become part of the conversation

Deborah Schultz also gave a lecture a few months ago in Herzilya on Blogging and she inspired me to go out and create my own blog (and here we are). She explained that Blogging is like a big party where you can invite people to join you at any time. So far the party just keeps getting bigger and more fun.