Wednesday, February 6, 2008

The New Rules of Marketing and PR

If you read one book this year, read the New Rules of Marketing and PR by David Meerman Scott. If you don't have time for that, you can download his complimentary e-book from his blog.
The Rules have changed for both PR and Marketing and anyone working in Marketing today should start changing their perspective on the new world. Although the old world of print is still important, a shift has begun and cannot be ignored.