Sunday, February 22, 2009

David Meerman Scott's New Book on Viral Marketing

David Meerman Scott's New Book about Viral Marketing: World Wide Rave--another step away from "Old" Marketing Tools. David gives 9 tips on how to create a Viral Marketing campaign and the last tip is:

"Above all, have fun!
Don’t be afraid to go out
there and experiment.
Video content on the Web is still very new for marketers and communicators. But the potential
to deliver information to buyers in new and surprising ways is greater when you use a new
medium. And while your competition is still trying to figure out “that blogging thing,” you
can tap into the world of video and leave the competition behind."
You can download his free ebook here. Enjoy!

Monday, February 16, 2009

Why Marketing is So Much More Important than Technology

All Marketers Are Liars by Seth Godin--a brilliant video of a lecture to Google personnel about Google and why Marketing is so much more important than Technology....