Wednesday, September 2, 2009

Wednesday, August 26, 2009

Ray Wang Voted Best Analyst of the Year (ex Forrester)

The attributes mentioned for the analysts who were picked are: Honesty, integrity, knowledge, curiosity, insight, passion, respect and influence.  And as Ray points out: "... the best AR pro’s I work with master the art of fostering strong relationships and understand that art often trumps science when dealing with people."

Posted via email from nancyshapira's posterous

Friday, August 21, 2009

Join our new Linkedin Group: Technology Analyst Relations and Global PR Israel

Our group has been established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals and discuss best practices for integrating Global PR and AR for technology companies. Contact Nancy Shapira-Aronovic at: 03-6070588 or

Posted via email from nancyshapira's posterous

Thursday, August 20, 2009

Thursday, August 13, 2009

Gartner is offering free webinars for non-members-a first step to becoming more transparent

Here is the list of upcoming webinars free to anyone:

Posted via email from nancyshapira's posterous

Europeans are growing their use of Social Media--says Forrester

"While uptake of social media activities overall has increased slightly in the past year, online European usage of social networks such as Facebook and Bebo has grown significantly — around 30% now engage with social networks regularly, up from 18% last year. Overall, more than 60% of online Europeans now engage with social media on a regular basis, and in some countries, such as the Netherlands, this is as high as 74%. However, penetration of social activities remains very different across the different countries in Europe." (Forrester) 

Posted via email from nancyshapira's posterous

Saturday, July 11, 2009

Google Wave Will Rock!

The Future of the Internet-Again! Google really gets it. They present their new Google Wave BEFORE it is ready so that it will be a truly open service. They created it based on a question: What would email look like if it was created today? Google Wave is the answer to this questions.
They reminded us that it was created 40 years ago before the internet...Can u imagine a world without internet?!
They have created a hosted conversation including IM which a live transmission of typing-they claim that 50% of your time in IM is wasted waiting to see what someone is typing. Their new version allows to to spend 100% of your time reading and writing since you can see what someone is typing and respond at the same time. This youtube presentation was Google presenting to developers and included applause from the audience for certain features-and some bugs....
Check out this presentation to see what your email will look like in the future:

Thursday, July 9, 2009

Back to School for Hubspot's Inbound Marketing Course

I received HubSpot's Inbound Marketing Certificate for proficiency in blogging, social media, lead conversion and nurturing, closed loop analysis. The online class was challenging but very well organized to cover many aspects of Inbound Marketing. My favorite lecture was of course David Meerman Scott's class. Recommend taking the class--another one next week: Sign up at : or join any of the Inbound Marketing Forums.

Sunday, June 21, 2009

4 Free Ways to Increase Company Awareness and Web Traffic

4 Free Ways to Increase Company Awareness & Web Traffic

By: Guest Blogger Jodie Clements
So… Ya mamma told ya never to play with the traffic, eh? Times have changed.

If you are a start up, here are 4 free ways to market your business in order to gain more company awareness, generate more web traffic and ultimately, snag that all-important sales inquiry phone call that’ll hopefully pay for all that new and expensive office furniture you have just had to fork out for:

Industry Directories.
Whatever industry you are working in, you can be sure as damned it that there are industry directories with lists and lists of companies in your field. Get moving and get OUT there. Register your company on every relevant industry directory you can find. Not only will you find out more about the competition and potential business partners, but you’ll get instant visibility, not to mention branding and potential new business.

Blogs & Blurbs
If you are part of an industry, you are able to provide value to someone wanting to know more about your industry and its players and, maybe even gain a client or three in the process. You have value sitting right there in your head. Write it down. Post it on industry blogs, boards, online forums, etc. The possible posting opportunities go on and on…and they will eventually create awareness and web traffic.

Social Media
Hello? May I remind you that this IS the dawning of the ‘death of anonymous’... There’s NO WAY you can beat it, so you might as well join it. It’s all out there, just waiting for you to add your virtual footprint. If you are not there, you literally do not exist in today’s online world. Social media is the ‘name of the fame’. I am talking Facebook, Linked In, Twitter, MySpace and who knows what else will be invented in the time it takes you to return a library book. If you have a business, get yourself a profile. Start adding content, create value…and remember; “If you write it… they will come...”

This is not an obvious one… but I personally find it one of the best ways to make a name for yourself. Sign up to every single newsletter relevant to your field. Start reading. Start talking on the feedback threads… start giving input as in industry professional in your field of expertise. Make sure each input includes a web link to your site. Again, more awareness, more presence, more credibility and more branding… all leading to more web traffic… you get the picture. You’ll also get to know many people in your industry, which will eventually create new leads.

A Word of Caution:
Just one thing – do be careful. If you start it, you should keep it up. Make sure the person doing this in your company knows all the facts, understands the company message you want to project and is consistent with their input and that message.

Written by Jodie Clements
Marketing Communications Consultant & Marketing Writer

Saturday, June 20, 2009

PR and AR professionals have to get more Social and more digital. Here is one whitepaper that gives some tips on Effective Social Networking and MicroBlogging Tips: What Every PR Professional Needs to Know. That is why I am taking HubSpot's Course on Inbound Marketing--no PR or AR professional will survive the next few years without changing the way they think about PR..

Thursday, June 11, 2009

How to Convince Your CEO to enter 21st Century Marketing

Great post by Hubspot on how to Convince your CEO to enter 21st Century Marketing. They even created a presentation where you just plug in your details.. Great tool for in-house marketers and marketing consultants. I will certainly use it... Let me know if you have any success with it..

Monday, June 1, 2009

The Worldwide Blogging Tour

PositioningPower has been chosen as the Israeli representative for the Worldwide Blogging Tour! What is the worldwide bloggers tour?

"Each week in 2009 on Mastercom blog, I will add: a new post presenting a blogger from a new country + its blog> a new spot on the worldwide map> a new flag. So hopefully I will cover 52 countries during 2009.Who can participate?If you are a blogger (about about marketing, advertising, communication, viral marketing, design) and the flag of your country is not in, please feel free to contact me to participate or request to join this group on Facebook.Below you can search a blog about marketing, advertising, communication, viral marketing, design and its blogger just by clicking on the flag you are interested in.You can either click on a flag to see the info about the blog and its blogger or use the the map by clicking the wanted location to see the post or read all the posts here."

Sunday, May 31, 2009

How Analyst Relations Can Boost Your Company's Sales

Upcoming Event: Thursday, June 11th, 9:00-12:00
Workshop on How Analyst Relations Can Boost your Sales
Place: Gelbart Kahana Offices, Azrieli Towers, Triangle Tower, 38th Floor, Israel
Agenda: 9:00 - Networking
9:30 -How AR Can Boost Your Company's Sales
10:00- Case Studies
10:45- Tips and Tools for Effective AR
11:30- Q&A
For: Marketing Managers, Marcom Managers, VP Marketing, VP BizDev and Strategy, PR Managers of technology companies.
Please come with your questions and case studies to share.
Cost: 150 Shekels
Limited to 25 people only: RSVP to: or 03-6070588

A Threat to Analyst Groups?

Tech Crunch has moved into the Analyst/Research Group space with their new venture: Tech Crunch Research offering either single reports at $149 or an annual subscription at $450..
RedMonk was the first opensource analyst firm and their tagline is : Analysis for the people,by the people. They offer their research for free and sell their consulting hours based on the company size, use of research and ability to pay.
I see this as the business model of the future for the big guys also-Forrester and Gartner. The subscription model has a limited lifetime as a business model since everything else in the IT and Marketing world is moving towards transparency. I am guessing that Forrester will be the first to move and Gartner the last--but it will happen.

Monday, May 11, 2009

Free Whitepapers on Analyst Relations

Check out KCG's website for free whitepapers on Analyst Relations. We recommend the Guide to Integrating Analyst Relations and Sales. You can send me an email at
and I will be glad to send you a free copy.

Friday, April 3, 2009

Google Loves Twitter

If you had any doubts about how big Twitter is--Google doesnt...They are looking to buy Twitter by the same guys who sold them Blogger a few years ago...It just goes to prove that people's attention span is getting shorter and shorter. Start Tweeting...

Monday, March 30, 2009

Geeks Rule!

I am adding a new blog to my blogroll: VisInsights with a great blog on social media by Chris Prilllo-- who looks like a 20 something geek but is totally passionate about social media and how it rules our world, our brands, our life..... Check it out.

Tuesday, March 17, 2009

My First Virtual Conference

I just registered for my first virtual conference--but I have a feeling that it wont be my last.
Digital Marketing World which is sponsored by Marketing Profs will be held on April 1st in the comfort of your own home or office. The only downside that I can think of is that the sponsors will have my email to nudge me with.

As you know, I am a big fan of David Meerman Scott and will defintely attend his session:

2:00pm–2:45pm EST
The New Rules of Viral Marketing
David Meerman Scott, author and marketing strategist

Following the worldwide best selling book, The New Rules of Marketing and PR, David Meerman Scott’s new book, World Wide Rave, focuses on the power of viral marketing online. Attend this presentation—just a few weeks after the launch of the new book—and be among the first to learn from David about how to create triggers that get millions of people to spread your ideas and tell your stories. Whether you market to businesses or consumers, a World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there. Learn how to take your marketing to the next level by following the six rules of “The Rave”:

1. Nobody cares about your products (except you)
2. No coercion required
3. Lose control
4. Put down roots
5. Create triggers that encourage people to share
6. Point the world to your (virtual) doorstep

C u there!

Sunday, February 22, 2009

David Meerman Scott's New Book on Viral Marketing

David Meerman Scott's New Book about Viral Marketing: World Wide Rave--another step away from "Old" Marketing Tools. David gives 9 tips on how to create a Viral Marketing campaign and the last tip is:

"Above all, have fun!
Don’t be afraid to go out
there and experiment.
Video content on the Web is still very new for marketers and communicators. But the potential
to deliver information to buyers in new and surprising ways is greater when you use a new
medium. And while your competition is still trying to figure out “that blogging thing,” you
can tap into the world of video and leave the competition behind."
You can download his free ebook here. Enjoy!

Monday, February 16, 2009

Why Marketing is So Much More Important than Technology

All Marketers Are Liars by Seth Godin--a brilliant video of a lecture to Google personnel about Google and why Marketing is so much more important than Technology....

Thursday, January 15, 2009

Sunday, January 11, 2009

The Easiest Way to a First Page Ranking on Google

A good article from Forrester that I would like to share with you:
The Easiest Way to a First-Page Ranking on Google. "If you're not optimizing your videos, you should start. "Blended search," the practice in which search engines display videos, images, news stories, maps, and other types of results alongside their standard search results, has become increasingly common on major search engines. And optimizing video content to take advantage of blended search is by far the easiest way to get a first-page organic ranking on Google," says Nate Elliot from Forrester.
  • Best of all, so few interactive marketers focus on video optimization that most of the videos in Google's index aren't very well optimized -- so if you optimize your videos well, your chances of success will increase even further.
    So how can you optimize your online videos? The agencies and search engines I've talked to offer a number of different tips:
    *Insert keywords into your video filenames.
    *Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the 'views' tally on YouTube. (And yes, nearly every video we saw Google blend into its results came from YouTube.)
    *Optimize your YouTube videos by writing keywords into your videos' titles, descriptions, and tags.
    *Embed videos into relevant text pages on your site. The context provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about.
    *Also create a video library on your site, so Google knows where to find your video content. (Google Video Sitemaps can help with this too.) Write keyword-rich annotations for each video in the library.
    Clients can read more about this topic, including some examples and further best practices, in our reports SEO for Blended Search (a Europe-focused report) and Video and Image Optimization (which is US-focused).