PR and AR professionals have to get more Social and more digital. Here is one whitepaper that gives some tips on Effective Social Networking and MicroBlogging Tips: What Every PR Professional Needs to Know. That is why I am taking HubSpot's Course on Inbound Marketing--no PR or AR professional will survive the next few years without changing the way they think about PR..

How to Convince Your CEO to enter 21st Century Marketing

Great post by Hubspot on how to Convince your CEO to enter 21st Century Marketing. They even created a presentation where you just plug in your details.. Great tool for in-house marketers and marketing consultants. I will certainly use it... Let me know if you have any success with it..

Geeks Rule!

I am adding a new blog to my blogroll: VisInsights with a great blog on social media by Chris Prilllo-- who looks like a 20 something geek but is totally passionate about social media and how it rules our world, our brands, our life..... Check it out.

Key Media Trends in 2008-Thoughts from Jupiter Media

Jupiter Media has identified the key media trends for 2008 (link to the powerpoint).

•Media Fragmentation Continues
•Social Media & Marketing Evolve
•Internet Video Arrives
•Personal Technology: Integration vs. Convergence
•Mobile Media & Marketing Emerge
•Rising Importance of Globalization

Jupiter analyst David Schatsky describes the continuing and growing impace that internet, social media and mobile media will have on Marketing Strategy and Consumer Behavior.