Another great post from Jonny at Technobabble on using Analyst Relations for Marketing Intelligence. A new site for me: http://www.alltheanalysts.com/ gives you a list of all of the analysts reports on your topic. It is free but does not go into the reports themselves as does http://www.itanalystreports.com/.
In addition, I encourage my clients to ask the analysts for introductions to specific people in potential customer or partner organizations which helps on the sales and biz development side of business also.
Tuesday, September 18, 2007
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