Wednesday, December 19, 2007
•Media Fragmentation Continues
•Social Media & Marketing Evolve
•Internet Video Arrives
•Personal Technology: Integration vs. Convergence
•Mobile Media & Marketing Emerge
•Rising Importance of Globalization
Jupiter analyst David Schatsky describes the continuing and growing impace that internet, social media and mobile media will have on Marketing Strategy and Consumer Behavior.
Thursday, December 6, 2007
Social Media" is getting a lot of buzz these days. But for people who own or manage growing companies, it's hard to see what value Social Media has for their businesses. How can you engage your best sales prospects in a peer-to-peer, conversation-driven, online business community? How can you nurture and grow the community on a platform that increases your organization's visibility and influence? How can you develop an environment of trust that enables you to build relationships that ultimately lead to influence and leads?Is social media the new word-of-mouth marketing? Join us for a lively, interactive discussion of these questions -- and more -- with Seth Godin, best-selling author of Permission Marketing: Turning Strangers into Friends, and Friends into Customers, Jeremiah Owyang, Forrester research analyst and author of the blog, www.web-strategist.com/blog, and top SAP marketer Steve Mann. The moderator will be Robin Fray Carey, CEO and co-founder of Social Media Today.
I will be on it--for those of you who miss it--I will post on it next week
Thursday, November 22, 2007
Another buzzword for the Communications world, created in 2006 by Rohit Bhargava His original five rules for conducting Social Media Optimization are:
1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
Another source with a longer list is The NewPR Wiki
Definitely not a term to be ignored in the new Communications world.
Thursday, November 15, 2007
Wikipedia has a great article on Business Plans and Dilbert--of the comic book fame-who actually has an MBA from Berkley, is used in another very good article, with a shot of humor:
Five Criteria for a Successful Business Plan in Biotech. The Five Criteria are: Management, Management, Management, Management and LUCK.
Monday, October 8, 2007
Sunday, October 7, 2007
Tuesday, September 18, 2007
In addition, I encourage my clients to ask the analysts for introductions to specific people in potential customer or partner organizations which helps on the sales and biz development side of business also.
Sunday, August 26, 2007
Sunday, August 12, 2007
This is one of the best ones with some good tips from a former analyst. The bottom line is that, as with any other target audience, it's about building relationships.
Tuesday, July 31, 2007
The map of social networks shows the international spread of the sites including one I have never heard of: http://www.hi5.com/ which is considered the most international of all and on their home page gives you options for: english, french, spanish, dutch, german, portuguese, italian, dutch and romanian.
Monday, July 9, 2007
Steve Rubel from Micropersuasion posted an older (yet still relevant) Presentation on PR and Emerging Communication Channels which analyses the new ecosystem and gives you 3 Steps to get started if you want to join this world (do we have a choice?). Step 1: Listen--he suggests tools to investigate what is out there; Step 2: Reach Out to other bloggers and create relationships; Step 3: Participate--become part of the conversation
Deborah Schultz also gave a lecture a few months ago in Herzilya on Blogging and she inspired me to go out and create my own blog (and here we are). She explained that Blogging is like a big party where you can invite people to join you at any time. So far the party just keeps getting bigger and more fun.
Tuesday, June 19, 2007
One of the best tips is to follow up with the analyst which is many times overlooked. Since one of the goals of a good AR person is to create good ongoing relationships with key analysts- Follow up is essential for this. A good document to use is: http://www.pragmaticmarketing.com/publications/magazine/4/5/briefing_analyst.pdf
If you prefer the the sarcastically funny tips of Donald H. Taylor called Briefings and Balderdash, then check this out: http://donaldhtaylor.wordpress.com/2007/02/26/briefings-and-balderdash-7-top-tips-on-the-analyst-briefing/
Please send me your tips.
Thursday, May 31, 2007
1) To use inquiries more often and get the value of : getting the analysts attention on specific issues; establishing your point of view on individual issues; receiving specific info on your messaging, competition, product development, etc.
2) Dont send more than 20 slides in a presentation for an analyst (if they are really interested you may not get past the first two)
3) Practice the briefing in advance to a critical audience
I also made some suggestions--that they should open the communication lines more, for instance, ie. run a blog for AR issues, etc.
The most interesting session at the Conference was actually on the Media Industry which seems to be making the most dramatic changes that will affect our lives.
An example: Dove uploaded a movie on YouTube rather than pay several million dollars for a TV ad, and generated 3x more traffic to: http://www.campaignforrealbeauty.com/flat4.asp?id=6909 than their Superbowl Ad. This will probably do a lot to revolutionize the advertising industry, at least in the U.S....
Tuesday, May 15, 2007
However, bigger is not always better.
The article in Bloomberg also talks about whether Datamonitor is worth the price paid but the real test will be if Informa can rebrand the group to bring more value to their customers. If they want to compete with Gartner, the value is not just about better or more information but whether they can influence the buy side as Gartner does which is still Gartner's biggest differentiator and it isn't about size, it is about brand.
Monday, May 14, 2007
Thursday, May 10, 2007
He uses 3 areas of AR: Contact, Value and Reputation and advises AR personnel to either increase interactions, upgrade the training for briefings and/or redo the messaging if any of these areas are weak.
Thursday, May 3, 2007
"Positioning: the Battle for your Mind" was chosen by Advertising Age as one of the 75 most important moments of the last 75 years.The concept that sparked a revolution. Before the launch of "positioning" by Al Ries and Jack Trout, advertising was viewed as "communications." You studied your product or service and then decided which ideas or concepts your advertising should try to communicate to your prospects. But in today's overcommunicated society, that approach no longer works. There are just too many products, too many companies, too much marketing noise.Start with the prospect. Positioning turned the process upside down. Instead of starting with the product, you start with the prospect. You ask yourself what open hole exists in the minds of prospects. And then you try to fill that hole with your brand. If there are no open holes, then you need to reposition the brand that already occupies a position
The second book is "The 22 Immutable Laws of Marketing". One of my favorite laws is Law no. 4, the Law of Perception which says: Marketing is not a Battle of Products: it is a Battle of Perceptions.
The Law of Perception says that in the battle between products, perception is more important than reality.
People tend to think that the best product will win. However, as Ries and Trout say, "Marketing is not a battle of products, it's a battle of perceptions." Sometimes the best product does not win.
The Law of Perception is just one more reason why small ISVs need to get specific as they choose their competition. Don't try to create a "better" product. That strategy is too vague. Instead, try to create a product which is better for a specific group of people with specific problems that are not being solved very well by others. That specific group of people will perceive your product as the best.
Tuesday, May 1, 2007
72% of technology buyers use analysts opinions when short-listing products
45% of them have added in a vendor because of an analyst's recommendation, while 42% have removed a vendor on analyst advice
1/3 have consulted analysts
2/3 say they're influenced by analyst reports
ARmadgeddon: AR 101 series: selling the value of AR
Your comments welcome
Tuesday, April 17, 2007
It has a limited amount of free reports from Forrester, Gartner, IDC, Aberdeen and others.
Enjoy it while it lasts. Vantelo was started by a senior Silicon Valley marketing and product management professional who was tired of fighting the constant battle of securing market data to support his plans and strategies without a significant budget for market research.
Check it out and let us know about your great search tips for valuable information
Monday, April 16, 2007
The real point is that from time to time you need to rethink your strategies and templates for thinking about things.
I also recommend signing up for Tekrati's free weekly newsletter.
Sunday, April 1, 2007
An Intelligent Conversation on what part Blogging plays in the Communication Process for Technology Companies
He brings together different perspectives on where Blogging fits in your overall Marketing Strategy along with PR, Advertising, Web and how it improves your "conversation" with your customers. What do you think?
Thursday, March 29, 2007
Tuesday, March 27, 2007
Monday, March 26, 2007
- Be consistent. If you begin a relationship with an analyst, sustain it. If you drop the relationship without explanation, you may cause your company's brand harm
- Choose the right analyst. Spend time on finding the right analyst for your company. Someone who will get excited about what you do --- and pass that excitement on to potential customers, partners, investors...
- Create a personal connection with the analyst and be sincere about it. Be interested in who they are and what they do.
- Ask questions..Do not spend all of your time talking at the analyst. Listen to them--they talk to your customer all day long..Learn from them
This is my first post ever. Will be back with more tips soon.