One of my favorite websites for information on new web marketing tactics is Duct Tape Marketing even though it is supposed to be for small businesses-I find a lot of practical advice and free webinars on hot topics such as Social Media. It looks like that will be the keyword for Marketing 2009. Here are some general tips to help you change your mindset:
focus on your ideal customer
find a unique value proposition
educate instead of sell
be found as opposed to hunt
harness the Internet
Please feel free to download this free ebook published by MS on Social Media--is basic but does have some good tips:
A free ebook on social media for small business-but there is still some good advice for medium sized businesses.