The results of the IIAR Survey foreshadows several things about the future of the Big Analyst Groups:
- Being the most important/influential analyst group is not always as important as being relevant.
- The little guys (SMBs) are tired of being ignored or priced out of the market with the current subscriber model of the big analyst firms. Red Monk and their analysts are high on the lists probably because they follow their credo: "If you’re used to dealing with analyst firms that nickel and dime you, or ask you to pay for every insight, RedMonk will be a pleasant surprise. We share our learning freely, making our content available at no cost. We give back to variety of communities with both time and money, and always have time to help the little guy. When we say we’re different, we’re not kidding." Another company with the same principles: "One of the founding principles of Macehiter Ward-Dutton was that in order to reach our goal of being a leading advisory company in our space, we needed to be able to reach as many people as possible with our ideas and findings – and that meant finding ways to make our work as "open" as possible. Consequently we decided that all our core research reports should be made available, free-of-charge, to anyone who subscribes to our site.
I believe that this is the future of Analyst Groups and I think that the big guys need to start paying attention....
Your comments are welcome.
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