Understanding the Gartner Hype Cycle
Only the biggest and best-run companies actually survive the Trough and get to enjoy the Slope. More often, new vendors emerge to ride the fun part of the Hype Curve while the originators curse them from the sidelines. If you’re a new player, hopping on board during the Slope, congratulations, you’ve mastered the other critical asset: timing (sometimes called luck). Your challenge is to make up for your lack of customers and case stories with a crystal clear vision that matches the accelerating market.
The Hype Cycle can be a new way to think about the marketing challenges you face right now and can throw new light on your priorities. The important thing to take away is that your company does not have to be the victim of Hype Cycle forces. You can do things to control your destiny by getting the right stories to the market at the right times.
One of the tools they suggest is improving your SEO efforts and give some great advice on how to do so: How to be a Google Guru in 30 minutes-How to Improve your SEO