Sunday, May 31, 2009

How Analyst Relations Can Boost Your Company's Sales

Upcoming Event: Thursday, June 11th, 9:00-12:00
Workshop on How Analyst Relations Can Boost your Sales
Place: Gelbart Kahana Offices, Azrieli Towers, Triangle Tower, 38th Floor, Israel
Agenda: 9:00 - Networking
9:30 -How AR Can Boost Your Company's Sales
10:00- Case Studies
10:45- Tips and Tools for Effective AR
11:30- Q&A
For: Marketing Managers, Marcom Managers, VP Marketing, VP BizDev and Strategy, PR Managers of technology companies.
Please come with your questions and case studies to share.
Cost: 150 Shekels
Limited to 25 people only: RSVP to: or 03-6070588

A Threat to Analyst Groups?

Tech Crunch has moved into the Analyst/Research Group space with their new venture: Tech Crunch Research offering either single reports at $149 or an annual subscription at $450..
RedMonk was the first opensource analyst firm and their tagline is : Analysis for the people,by the people. They offer their research for free and sell their consulting hours based on the company size, use of research and ability to pay.
I see this as the business model of the future for the big guys also-Forrester and Gartner. The subscription model has a limited lifetime as a business model since everything else in the IT and Marketing world is moving towards transparency. I am guessing that Forrester will be the first to move and Gartner the last--but it will happen.