Sunday, May 31, 2009

How Analyst Relations Can Boost Your Company's Sales

Upcoming Event: Thursday, June 11th, 9:00-12:00
Workshop on How Analyst Relations Can Boost your Sales
Place: Gelbart Kahana Offices, Azrieli Towers, Triangle Tower, 38th Floor, Israel
Agenda: 9:00 - Networking
9:30 -How AR Can Boost Your Company's Sales
10:00- Case Studies
10:45- Tips and Tools for Effective AR
11:30- Q&A
For: Marketing Managers, Marcom Managers, VP Marketing, VP BizDev and Strategy, PR Managers of technology companies.
Please come with your questions and case studies to share.
Cost: 150 Shekels
Limited to 25 people only: RSVP to: or 03-6070588

A Threat to Analyst Groups?

Tech Crunch has moved into the Analyst/Research Group space with their new venture: Tech Crunch Research offering either single reports at $149 or an annual subscription at $450..
RedMonk was the first opensource analyst firm and their tagline is : Analysis for the people,by the people. They offer their research for free and sell their consulting hours based on the company size, use of research and ability to pay.
I see this as the business model of the future for the big guys also-Forrester and Gartner. The subscription model has a limited lifetime as a business model since everything else in the IT and Marketing world is moving towards transparency. I am guessing that Forrester will be the first to move and Gartner the last--but it will happen.

Monday, May 11, 2009

Free Whitepapers on Analyst Relations

Check out KCG's website for free whitepapers on Analyst Relations. We recommend the Guide to Integrating Analyst Relations and Sales. You can send me an email at
and I will be glad to send you a free copy.