Sunday, August 26, 2007

Some Cool Tools to Measure your Positioning Power

I found a neat website: that focuses on the financial return from marketing process. It offers articles and practical tools, with tutorials to help measure your ROI on your marketing efforts such as : Perceptual Mapping, Bass Diffusion Tools, Markov Chains, Decision Trees, Simulation Tools and Competitive Radar Tools. You do have to register to get access but it is free. Check it out.

Sunday, August 12, 2007

More Best Practices and Tips for AR Professionals

Another good post which lists several good articles on Best Practices and Tips for AR professionals.

This is one of the best ones with some good tips from a former analyst. The bottom line is that, as with any other target audience, it's about building relationships.