Tuesday, April 17, 2007

Free Source of IT Analysts Reports

I found a free source of IT Analysts Reports: www.vantelo.com
It has a limited amount of free reports from Forrester, Gartner, IDC, Aberdeen and others.
Enjoy it while it lasts. Vantelo was started by a senior Silicon Valley marketing and product management professional who was tired of fighting the constant battle of securing market data to support his plans and strategies without a significant budget for market research.
Check it out and let us know about your great search tips for valuable information

Monday, April 16, 2007

A Creative Exercise to Upgrade your AR SKills

A creative approach to ranking analysts; instead of thinking Tier 1-2-3, think of them as either Oracles (those who look into the past, present and future to tell you whether your product/service will fly); Wizards and Rainmakers (who look deep into your product/service and advise on your product strategy); and the Pirates (those that derive their research from other analysts but who may also influence key groups).

The real point is that from time to time you need to rethink your strategies and templates for thinking about things.

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Sunday, April 1, 2007

An Intelligent Conversation on what part Blogging plays in the Communication Process for Technology Companies

An interesting discussion by Eric Kintz, VP Global Marketing Strategy & Excellence for HP on his Blog: The Marketing Excellence Blog.
He brings together different perspectives on where Blogging fits in your overall Marketing Strategy along with PR, Advertising, Web and how it improves your "conversation" with your customers. What do you think?