Sunday, February 17, 2008

Are Industry Analysts Objective?

Many vendors think that Industry Analysts can be bought.
According to Bill Hopkins from KCG-the Knowledge Capital Group who are an Analyst Relations Consultancy Firm, "While there is truth to the view that you can buy the opinions of many sell-side analysts (and maybe some Point Players on the buy-side), it's absolutely not true when it comes to Deal Makers and Breakers (Forrester and Gartner)."

What do you think?

Wednesday, February 6, 2008

The New Rules of Marketing and PR

If you read one book this year, read the New Rules of Marketing and PR by David Meerman Scott. If you don't have time for that, you can download his complimentary e-book from his blog.
The Rules have changed for both PR and Marketing and anyone working in Marketing today should start changing their perspective on the new world. Although the old world of print is still important, a shift has begun and cannot be ignored.