Thursday, June 19, 2008

Israeli Chapter of the Institute of Industry Analyst Relations Formed

First Local Chapter of the Institute of Industry Analyst Relations (IIAR) to Open in Israel
Initial Meeting will be held at the 19th Annual Regional Gartner Conference in Tel Aviv
June 17, 2008, Tel Aviv, Israel, Today, The Institute of Industry Analyst Relations (IIAR) announced the launch of its first local chapter, in Israel. The Founder is Nancy Shapira Aronovic, Managing Partner of Gelbart Kahana Analyst Relations. The initial meeting of the Israeli IIAR Forum will be at the 19th Annual Regional Gartner Conference in Tel Aviv where Nancy Shapira-Aronovic has been invited to moderate a Forum on Analyst Relations for the participants of the Conference.
The mission of the Institute of Industry Analyst Relations is to enhance the awareness, image and practice of the analyst relations profession globally. There are approximately 70 members from companies including: Avaya, BT, Cisco, Deloitte, Nortel, and Oracle.
Nancy Shapira-Aronovic, “We are committed to supporting efforts to improve the level of professionalism for Marketing professionals in Israel who work with the Global Industry Analyst Groups. Joining the IIAR will provide access to a global network of AR professionals and Analyst Groups which will raise the level of awareness in Israel on how to use this important marketing tool.”
“We are excited to launch the first local chapter of the IIAR in Israel which is well known as a country with a strong and innovative technology sector. We look forward to working with the Israeli chapter to raise awareness of the value of analyst relations and to share ideas and knowledge of AR best practices,” Hannah Kirkman, IIAR.
About the IIAR
Established in April 2006, the Institute of Industry Analyst Relations is a non-profit organization dedicated to raising industry awareness of the value of analyst relations, promoting and sharing best practice in AR, enhancing communications between vendors and analyst firms, and providing opportunities for AR professionals to meet and network with their industry peers.

Saturday, June 7, 2008

What do the Results of the IIAR Survey for Analyst of the Year Mean?

First of all I apologize for being away for so long--I am busy growing my AR consultancy in Israel and starting the Israeli chapter of the IIAR in Israel.

The results of the IIAR Survey foreshadows several things about the future of the Big Analyst Groups:
  1. Being the most important/influential analyst group is not always as important as being relevant.
  2. The little guys (SMBs) are tired of being ignored or priced out of the market with the current subscriber model of the big analyst firms. Red Monk and their analysts are high on the lists probably because they follow their credo: "If you’re used to dealing with analyst firms that nickel and dime you, or ask you to pay for every insight, RedMonk will be a pleasant surprise. We share our learning freely, making our content available at no cost. We give back to variety of communities with both time and money, and always have time to help the little guy. When we say we’re different, we’re not kidding." Another company with the same principles: "One of the founding principles of Macehiter Ward-Dutton was that in order to reach our goal of being a leading advisory company in our space, we needed to be able to reach as many people as possible with our ideas and findings – and that meant finding ways to make our work as "open" as possible. Consequently we decided that all our core research reports should be made available, free-of-charge, to anyone who subscribes to our site.

I believe that this is the future of Analyst Groups and I think that the big guys need to start paying attention....

Your comments are welcome.