Wednesday, March 12, 2008

Analyst Relations at a Big Company

Analyst Relations from the perspective of an AR professional at a big company (in this case IBM) --good insights on how to navigate the complicated and challenging process of bringing together not only different messages but different parts of the company-and with a sense of humor.

"Coordinating communications across multiple disciplines, to different constituencies and from different area’s of the company and still seem congruent at the end of the day is also sometimes a feat. When it works, it is a charm, when it doesn’t…you wonder if we all work for the same company. Not only do you have message issues can conflict, you have executive issues…..and conflict."

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