Thursday, November 20, 2008

New HI-Tech Model for Marketing 2009

We just had a very successful Seminar on The Most Cost Effective Marketing Tool for Technology Companies-as a result of the Seminar, one of the participants and lecturers, Moshe Shamir, VP Marketing for IDIT Technologies, wrote the following article on a new Model for Hi-Tech Marketing in 2009
This includes two major strategies: SEO-Search Engine Optimization and Analyst Relations for the best ROI in these troubled times. (in hebrew)


Doug Kessler said...

Sounds interesting.
Is the paper available in English?

I'd love to know how you use online tactics for AR. We do a lot of online PR for our clients as well as the usual digital marketing, but haven't done online AR -- that's still largely traditional.

Doug Kessler

Positioning Power said...

Thanks for your comment. I will ask the author to translate to english ( and I will post it also and send to you by email.
As far as online AR-I highly recommend signing up for KCG's Free Webinar on AR and Blogging:
Let me know if you have any specific questions and I will try to answer. The guys at KCG are experts at this also and are based in Texas.