We just had a very successful Seminar on The Most Cost Effective Marketing Tool for Technology Companies-as a result of the Seminar, one of the participants and lecturers, Moshe Shamir, VP Marketing for IDIT Technologies, wrote the following article on a new Model for Hi-Tech Marketing in 2009
This includes two major strategies: SEO-Search Engine Optimization and Analyst Relations for the best ROI in these troubled times.
http://cafe.themarker.com/view.php?t=735017 (in hebrew)
Subscribe to:
Post Comments (Atom)
Posts
2 comments:
Sounds interesting.
Is the paper available in English?
I'd love to know how you use online tactics for AR. We do a lot of online PR for our clients as well as the usual digital marketing, but haven't done online AR -- that's still largely traditional.
Doug Kessler
velocitypartners.co.uk
Thanks for your comment. I will ask the author to translate to english (moshes@idit.co.il) and I will post it also and send to you by email.
As far as online AR-I highly recommend signing up for KCG's Free Webinar on AR and Blogging:
http://www.knowledgecap.com/Webinars.htm
Let me know if you have any specific questions and I will try to answer. The guys at KCG are experts at this also and are based in Texas.
Post a Comment