Jupiter Media has identified the key media trends for 2008 (link to the powerpoint).
•Media Fragmentation Continues
•Social Media & Marketing Evolve
•Internet Video Arrives
•Personal Technology: Integration vs. Convergence
•Mobile Media & Marketing Emerge
•Rising Importance of Globalization
Jupiter analyst David Schatsky describes the continuing and growing impace that internet, social media and mobile media will have on Marketing Strategy and Consumer Behavior.