This article gives some good strategies to improve the value of your analyst relations and to improve the Perception of value in your organization. Some info to use when asked "who are you and why do you need budget, aren't you like PR and don't you just shmooze with analysts?"
72% of technology buyers use analysts opinions when short-listing products
45% of them have added in a vendor because of an analyst's recommendation, while 42% have removed a vendor on analyst advice
1/3 have consulted analysts
2/3 say they're influenced by analyst reports
ARmadgeddon: AR 101 series: selling the value of AR
Your comments welcome