Social Media Optimization (SMO)

The Definition for SMO is: to implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. - Rohit Bhargava

Another buzzword for the Communications world, created in 2006 by Rohit Bhargava His original five rules for conducting Social Media Optimization are:

1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup

Another source with a longer list is The NewPR Wiki

Definitely not a term to be ignored in the new Communications world.