An Intelligent Conversation on what part Blogging plays in the Communication Process for Technology Companies

An interesting discussion by Eric Kintz, VP Global Marketing Strategy & Excellence for HP on his Blog: The Marketing Excellence Blog.
He brings together different perspectives on where Blogging fits in your overall Marketing Strategy along with PR, Advertising, Web and how it improves your "conversation" with your customers. What do you think?

Analyst Equity: Gartner Curries the Magic Quadrant

Analyst Equity: Gartner Curries the Magic Quadrant

Communication Overtones: 10 Tips to Developing Relationships with Analysts

Communication Overtones: 10 Tips to Developing Relationships with Analysts

One of the most powerful marketing tools there is

I believe that Analyst Relations, done well, is one of the most powerful marketing tools around. A few tips on creating, and sustaining a good AR program:

• Be consistent. If you begin a relationship with an analyst, sustain it. If you drop the relationship without explanation, you may cause your company's brand harm
• Choose the right analyst. Spend time on finding the right analyst for your company. Someone who will get excited about what you do --- and pass that excitement on to potential customers, partners, investors...
• Create a personal connection with the analyst and be sincere about it. Be interested in who they are and what they do.
• Ask questions..Do not spend all of your time talking at the analyst. Listen to them--they talk to your customer all day long..Learn from them

This is my first post ever. Will be back with more tips soon.